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Approved Food, the UK’s Best
selection of clearance food & drink at
discount prices.
We are the original
online supermarket specialising in
surplus and short dated stock, food that
is either near or just past its ‘best
before’ date, allowing us to pass on
huge savings to our customers who can
typically save up to 70% off their
grocery shop with us.
We have close to 4000
products on our website and our range
has expanded dramatically from our early
days and now includes beers, wines and
spirits, dietary and fitness
supplements, health and beauty products
and fresh meats all at discounted
prices.
We ship to more than
50,000 customers throughout the UK and
large parts of Europe.
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GreenBay - Your Vegan
Supermarket
Established in 2016 in
Fulham, GreenBay is London’s First Vegan
Supermarket. With both physical and
strong online presence, we offer an
extensive range of plant-based food
products, cruelty-free beauty and hair
products, cleaning supplies, and even
vegan dog food! Everything you would
find in a conventional supermarket –
just vegan.
What we do:
Our store in West London offers our
lovely clients the opportunity to
explore thousands of products, many of
them exclusive and ‘hard to find’ items.
Our online supermarket launched in 2017
and currently delivers thousands of
products - including a huge variety of
chilled items - across the UK on a Next
Day Delivery. We pride ourselves in
providing an exceptional customer
service; our main priority is to ensure
that our customers have the best
shopping experience, which ultimately
translates into returning, happy and
loyal customers. Our hundreds of online
reviews are proof of this, with an
average 4.9 out of 5-star reviews across
different platforms.
Market:
According to a
recent Compare The Market survey, it is
estimated that the number of vegans in
the UK has soared to 3.5 million (10% of
the UK Population), as opposed to
540,000 in 2016. We’ve seen a stable
growth since our launch and while we
expand, we predict a bigger demand for
our services as the market for
plant-based & cruelty free alternatives
continue to rise in the UK.
Brand Awareness:
As well as our popular London store, we
have a strong social media presence,
with a reach of over 50k followers.
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MyFooDen is an online grocery store that
positions itself as the go-to place for online shopping
of European groceries in the United Kingdom. Mission
led, we want to enhance everyone's online grocery
shopping experience and we're offering a wide variety of
food products, all in one place.
Our products & audience
Although we've coined MyFooDen as the
go-to place for European groceries, at the moment we're
primarily offering groceries from Poland and Romania with
a limited selection of products from the United Kingdom.
Deliveries go through our last mile delivery partners
(couriers) and our cover area extends across UK
mainland, which includes Northern Ireland.
Our addressable market is the United
Kingdom in it's entirety with focus on European expats.
USP's
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Great
selection of European groceries, all in one place.
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Constantly expanding product range. Every online
store visit is an almost guarantee for finding new
products.
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We deliver all over the United Kingdom, to the door,
fairly quickly.
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Our offering covers chilled items from categories
like Deli and Dairy, professionally packed in thermal
bags.
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Quick and reliable customer service - 100% of
queries are sorted within the day.
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Customer centric focused - everything we do is to
make our customers happy and we mean it.
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Quicklinks:
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MyFooDen |
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