Simple Parenting™ is a visionary company committed to
improving and simplifying the lives of parents and their
babies by introducing innovative products and solutions.
We are constantly driven by our mission
and identify pain-points in day-to-day parenting. Simple
Parenting™ works collaboratively, leveraging the broad
capabilities and experience, to alleviate these pains.
The outcomes of this process are high-quality products
and solutions that truly make an impact on modern day
“Simple Parenting’s voyage began with my
desire to create a safe and simple environment for the
most precious thing in my life – my newborn daughter
Danielle (“Doona”). When my wife and I had our first
daughter, we felt the need to spend as much quality time
with her and took her everywhere. While we understood
the importance of protecting her, the day-to-day use of
infant car seats and strollers was agonizing.
From my small designer’s workshop, I set
a clear goal in mind: To transform the infant car seat
into something safe yet simple and practical. This was
the idea behind Doona™, the first product from Simple
Today Simple Parenting’s vision is to
share this passion with all parents around the globe,
constantly striving to design products that will inspire
parents and help them in the first stages of parenthood.
Simple Parenting™ is committed to this
vision and welcomes you to join its exciting Journey.”