We have some important
news to share with you. As you know, Keycamp and
Eurocamp have been part
of the same company for 15 years, and over the summer have been coming
together to give customers access to more accommodation ranges, more
parcs and greater availability. We’re now taking this further, and
from 17th December both brands will be fully united and operate under
the
Eurocamp brand name.
At this time,
Eurocamp will be
rebranded and re-launched, bigger and better than ever.
Operating as two brands
meant we were competing against ourselves, but with one brand we expect
to grow the market and compete against mainstream holiday types rather
than just other camping operators. This allows us to focus more
time and investment in marketing, operations and website development.
Many people are already aware that
Eurocamp and Keycamp are
sister brands with 9 out of 10 Keycamp customers rating
Eurocamp as their next
preferred brand, so despite incorporating the Keycamp brand within
Eurocamp we are confident
that
Eurocamp alone will
outperform both brands put together. We are expecting YoY sales
growth across all channels and have forecast a 3% uplift in total
affiliate sales for 2014.
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