HEALTHY THINKING

Predator Nutrition pounces on new nutrition store concept

One of the fastest growing sports nutrition businesses in the UK, Predator Nutrition, has opened its new flagship concept store in Leeds city centre.

Having just celebrated its fifth birthday, the Leeds based company has grown 40% year on year and has enjoyed a rapid rise in sales and profits in 2013.

Background: Reggie Johal, Founder and MD, started Predator Nutrition from his family home. Having previously worked at Deloitte and Touche in London, Reggie was keen to follow his passion of becoming an American Football Player and left the professional services industry to pursue that dream. Successfully playing American Football for Great Britain, Reggie passionately trained and perfected his nutritional intake, reading and understanding everything there was to know about health and nutrition.

Predator Nutrition was set up in 2008 with the one goal of being the No.1 supplement retailer in the UK. We have grown every year becoming not just the leading retailer but expanding into the high street while growing our wholesale business to serve the globe.

Frustrated by the lack of choice in sports nutrition and the fact some brands had little representation in the UK market place, Reggie saw a gap in the market. With his first hand experience of the dedication needed to become a professional athlete, he knew he had the knowledge and experience to help others reach their physical goals. He turned his love of sport into a very viable business; Predator Nutrition was born.

Reggie Johal, Founder of Predator Nutrition, said, “Our strength lies in the fact we are able to cater for a wide audience, we’re a complete omni-channel retailer. We stand apart from our competitors because we have outstanding relationships with some of the world’s biggest brands and access to exclusive supplements. Our partnerships with these leading brands allow us to create bespoke deals that are simply not available anywhere else.”

New Concept Store: Instead of offering the traditional layout of a so called normal store, Predator Nutrition’s retail space will allow shoppers to enjoy a complete unique customer experience, by offering workshops and consultations on training and nutrition and specialist therapies including sports massage and physiotherapy.

Customers can sit down and relax in the chill out area and enjoy some delicious protein recipes, protein ice-cream or choose a pre or post work out drink from the supplement dispenser. Ensuring that Predator Nutrition store is a complete one-stop shop for all health and fitness needs.

The concept store is minimal and modular in design. The 1,256 sq ft store will be home to 10 exclusive brands. Customers will have access to the Predator Nutrition community in store via touch screen interaction which will allow them to search for products as well as giving them access to the company website knowledge base.

As well as featuring a unique break (chill out) out area where customers can sit down and watch video content on training, supplement reviews and interviews with leading experts.