Back in 1993, a young Alastair Parker-Swift, was living
an idyllic life - running a thriving windsurfing school during the
summer in Salcombe, Devon and spending the winter months in France as
part of the England freestyle ski team.
windsurfing business was run out of a small shop
on Salcombe high street, which provided the perfect opportunity to
entrepreneurial spirit. Seeing an opportunity, Alastair sourced some navy and white rugby shirts and using a local
supplier created the original 93 patch rugby shirt. This first foray
into the retail world proved an instant success with stock selling out
within days, and after only 10 days of trading in Salcombe, Alastair
decided to try and find premises in Cowes in time for the start of Cowes
With a week to go, a shop in the midst of renovation was found - the
builders were encouraged and cajoled into completing the work ahead of
schedule and stock was rapidly sourced. The shop did in fact open in
time for Cowes week and generated sales that exceeded all expectations,
and the Crew Clothing Co. brand was born.
Our coastal roots and
British heritage still remain core to the Crew
brand, and although the business has grown significantly with over 400
staff, we are still a
family run business and remain
creating clothing which epitomises
British Casual Luxury.