Clothing / Alternative Clothing

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EMP is Europe’s largest online retailer for alternative clothing and music, movie, TV and video game merchandise. Established in Lingen, Germany over thirty years ago as a mail order business selling band t-shirts, today EMP distribute from a growing range of over 20,000 items to nineteen countries across Europe, leading the way in:
- Alternative fashion - selling items from dozens of top fashion brands, as well as operating six proprietary labels;
- Music merchandise – officially-licensed clothing, accessories, gifts and memorabilia from the world’s top rock, metal, punk and indie bands
- Entertainment merchandise – officially-licensed clothing, accessories, collectibles and gifts from hundreds of top movie, TV and gaming franchises


In addition to operating six alternative fashion brands, EMP also hold a license to sell exclusive official merchandise from many of its top bands and franchises – meaning almost 3,000 items available from EMP cannot be purchased anywhere else in Europe.

EMP’s core audience consists of the young and young-at-heart; most customers fall into the 16-40 age category, while there is also a strong presence in the customer base of older ‘classic rockers’. The gender split is roughly 55:45 male:female.

Historically, the typical EMP customer has had a taste for alternative music and fashion. The addition of entertainment licenses to the range mean the brand’s appeal is now much broader, with growing popularity amongst the ‘geek’ community.

 

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ETO jeans is a leading contemporary designer of men's urban fashion launched in 2007. Get the latest street wear trends from ETO's unique collections, which include men's designer jeans, tops, accessories and much more!

 

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Profile PictureMy Urban Wardrobe, We are an independently owned urban streetwear store based in the heart of the UK in the town of Keighley, West Yorkshire. We started our business almost 20 years ago selling only the best quality, authentic mens clothing, accessories & footwear from a range of creative brands, big and small.

With our first store established in 2003 we have had multiple stores across the north, (Keighley, Skipton, Burnley, Leeds to name a few). We have recently developed our new website and launched it in 2020, ever since then we've been building to make both businesses (online and in-store) some of the strongest brands in the UK and across the world.

We now have exciting brands such as Gym King, Ellesse, Kings Will Dream, Fresh Couture, Nicce, Police, Nicholas Deakins & more. We stock products from over 20 worldwide brands and try to stock the newest talent from the UK too. Our store in Keighley is open 7 days a week and we ship worldwide daily.

We offer free UK delivery on all orders over £25, and international delivery is calculated at the checkout based on your location.

Welcome to the world of My Urban Wardrobe.
 

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 My Urban Wardrobe

Spiral Direct is a long-established brand specialising in heavy metal and gothic fashion, with men’s and women’s alternative clothing. We offer top quality screen-printed clothing including t-shirts, hoods, women’s gothic fashion garments and accessories as well as a range of posters, calendars, clocks, bedding, toys and more.

Spiral artwork covers a range of themes from tribal designs, gothic, horror, fantasy and fetish to the more commercial vintage, fashion and distressed. Our artwork designs include heavy metal reapers and skeletons, gothic angels and spirits and fantasy figures such as dragons, fairies, vampires and werewolves.

Spiral Direct’s range of men’s alternative clothing includes t-shirts, hoods, long-sleeved t-shirts and jackets and more. We also have an ever-growing women’s gothic fashion range, which now includes plain and printed dresses, skirts, fitted tops, camisoles and corsets. The Spiral kids’ collection has a range of t-shirts, hoods and babygrows.

 

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